The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI.

He talks all about AI — from where it’s most useful for agencies and their clients to where it’s overhyped — and discusses what he thinks is coming next.

Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands’ reaction to Taylor Swift’s wedding and major executive moves at Ogilvy, Onclusive and Nvidia.

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