Dr. Frank Luntz is an American political and communications professional who coined the term Climate Change is now discussing the need to re-think how we communicate to engage action on our climate initiatives and implement change.
I had the unique opportunity to meet with Dr. Luntz in his home this week.
He is an expert communicator who offers powerful insight into how we communicate our current climatic crisis. Of the many lexicons offered, the two that stuck with me were Stop using βClimate Changeβ, itβs Climate. Itβs here. Stop calling it "Emissions", call it what it is, "Pollution".
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