Nico Herzetty is building Phoria, a webapp that helps plus-size women, nonbinary, and trans people find clothes that fit their bodies, styles, and what they value.
They have spent the last 12 years of their career working in UX on digital products, and is now using their tech skillset to solve a common problem they face as a fat, queer, nonbinary person in the world.
Phoria is a benefit corporation with the goals of reducing peopleβs dependence on mass-produced items made in unsustainable ways and using human-centered business models to boldly challenge economic systems of inequity.
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