Never tell a story without a point, and never make a point without a story.

All the logic in the world won't convince anybody if you can't make an emotional connection, and you can make that connection with a story.

John Bates learnt from his own experience how to speak like a leader and tell a convincing story.

Connect with John Bates at https://twitter.com/johnbates.

Find out more about Superlearning at https://dominiczijlstra.com/superlearning.