What is the importance of a brand, how is related to your vision, and how do you market it?

• A brand is your outward expression of your vision and purpose.  It is your promise to the world
• You need to figure out your vision and how you serve your customers or community
• Marketing without a brand is just randomly trawling for customers
• Once you’ve figured out your brand, however, use it consistently and use it across all platforms - digital and real-time