Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.

In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.

In this episode we cover:

• 00:00 - Intro
• 01:25 - Mason's 200 Dollar Tech Stack
• 05:52 - Growing Reach and Driving SQLs on a Limited Budget
• 07:53 - Comparing Costs and ROI of Podcasting
• 12:31 - Pitching Podcast Guests into a SQL Conversation
• 16:14 - Maximazing Reach in the Post Recording Phase
• 20:41 - Purpose of Your Podcast + Guest Engagement
• 25:01 - Podcasting Results and Investment Return
• 28:45 - The Future of Digital Marketing with Artificial Intelligence
• 30:14 - Mason's Favorite Activity To Get Into a Flow State
• 30:40 - Mason's Piece Of Advice For His Younger Self
• 32:22 - Mason's Biggest Challenges at Sales Assembly
• 33:17 - Instrumental Resources For Mason's Success
• 36:03 - What Does Success Mean for Mason Today
• 37:33 - Get In Touch With Mason

Get in Touch with Mason:

Mason's LinkedIn

The Marketing Ladder Podcast

Sales Assembly Website

Mentions:

Gary Vee

Neil Patel

Creation vs Distribution

Donald Miller

Chris Walker

Stephen G. Pope

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