Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.
He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.
In this episode we cover:
- 00:00 - Intro
- 01:27 - The Financial Growth Story of ActiveCampaign
- 03:34 - Unveiling the Postmark Deal
- 08:41 - Identifying Customer-Centric Integrations
- 13:19 - Choosing the Right Pricing Model
- 20:13 - Successful Strategies to Mitigate Single Platform Risks in 2023
- 22:46 - The Power of AI in ActiveCampaign's Automation and Marketing
- 29:02 - Shay's Favorite Activity To Get Into a Flow State
- 29:49 - Shay's Piece Of Advice For Your Younger Self
- 31:19 - Shay's Biggest Challenges at ActiveCampaign
- 32:43 - Instrumental Resources For Shay's Success
- 35:35 - What Does Success Mean for Shay Today
- 37:38 - Get In Touch With Shay
Get In Touch With Shay:
Shay's LinkedIn
ActiveCampaign Website
Mentions:
Postmark
Books:
The Five Dysfunctions of a Team by Patrick Lencioni
The Founder's Mentality by Chris Zook and James Allen
Never Split the Difference by Chris Voss
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