Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better. During this interview we cover: 00:00 - https://getshoutout.com (ShoutOUT) SMS and Email Messaging That Converts 01:08 - Intro 02:29 - Marketing Strategy on Balsamiq 04:28 - Balsamiq Atypical Approach on Marketing 06:56 - The Whole Product Concept 10:11 - The "What Should I Make For Dinner" Feature 13:12 - Product Experience, Features & Wireframing 14:56 - The 4 Pillars Of Balsamiq's Sustainable Growth 17:23 - How Implement This Pillars as SaaS Founder 20:12 - Customer Service as A Marketing Tool 22:05 - How Balsamiq Uses Education As A Feature 29:39 - Leon's Favorite Hobbies To Get Into a Flow State 30:16 - Something People Usually Learn Only After It Is Too Late 31:31 - Career Path Tips For Professionals at Leon's Area 33:03 - What Motivates Leon To Continue Working Hard 34:13 - What Leon Loves The Most About Balsamiq

Mentions: https://balsamiq.com/learn/articles/saas-website-design-lessons/ (Balsamiq SaaS Design Lessons)

Get in Touch with Leon: https://www.linkedin.com/in/leonbarnard (Leon’s LinkedIn) https://twitter.com/leonbarnard (Leon’s Twitter)

Tag us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)

More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)