Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques 09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords 18:17 - Domain Authority, a Correlative Derivative Metric 25:34 - SaaS Needs Timely Results, How To Become a Leader? 32:24 - Actionable Insights for a More Personalized Customer Journey 37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy 43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team 46:30 - Advice Jeff Would Tell His 25 Years Old Self 49:04 - Instrumental Resources For Jeff’s Success 52:32 - What Does Success Mean To Jeff Today 53:58 - Get in Touch With Jeff
Mentions: https://www.facebook.com/groups/rhodiumcommunity/ (Rhodium Community For Online Entrepreneurs )
People: https://www.linkedin.com/in/kevinpetersen1/ (Kevin Petersen) https://www.linkedin.com/in/akibalogh/ (Aki Balogh)
Books: https://matthewdicks.com/ (Mathew Dicks)
Get In Touch With Jeff: Email: jeff@marketmuse.com https://www.linkedin.com/in/jeffcoyle/ (Jeff’s LinkedIn) https://hopin.com/events/csc-live (The Content Strategy Collective)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)