Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits. During this interview we cover: 00:00 Contentfy, your On-Demand Content Editing & Repurposing Team 01:02 - Intro 02:08 - What exactly are Revenue Operations & Why You Need it 03:26 - Metrics & Benchmarks Helping SaaS Companies 07:01 - What’s the Strategy When Looking at the Overall Industry Performance 12:41 - Best Tools to Keep Track of Your SaaS Metrics 15:47 - Where RevOps Squared is Gething Insights & Industry Data 19:44 - Hard Decisions to Improve Your Performance Based on Metrics 26:36 - The Most Important SaaS Metrics and KPI’s 31:27 - How valuable is Your Product, What Investors Want to See. 33:00 - Outro
Mentions: https://www.revopssquared.com/ (RevOps Squared) https://www.revopssquared.com/benchmarks (SaaS Benchmarks) https://www.forentrepreneurs.com/saas-metrics-2/ (SaaS Metrics) https://www.insightsquared.com/ (Insight Squared) https://saasoptics.com/ (SaaS Optics) https://www.sageintacct.com/ (Sage Intacct) https://www.demandbase.com/resources/account-based-marketing-101/ (Demand Base)
Get In Touch With Ray: https://www.linkedin.com/in/rayrike/ (Ray’s Linkedin)
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