Adam Berke is the CEO & co-founder of WorkPatterns, a solution helping operational best practices automatically by providing a system for one-on-ones and small group meetings. Adam is an expert in marketing, digital advertising & growth marketing. Previous to WorkPatterns, Adam was part of the founding team at AdRoll, one of the largest independent marketing tech companies worldwide with over 35k users, $350M in revenue and over 500 employees. During this interview we cover: 00:00 Intro 01:01 - Adam’s  Background, Past Positions & Launching WorkPatterns 03:28 - WorkPatterns in Terms of Size & Bootstrapping VS Fundraising 05:50 - The Opportunity in The Market & The Problem to Solve 09:52 - Empowering People to Work Effectively & Adopt Better Practices  13:55 - Best Practices are dependent on The Companies Growth Strategy?  17:11 - SaaS Management at All Stages  19:31 - Developing a Highly-Effective Team  22:47 - Less Experienced VS High Experienced Options 25:30 - Investment in Under-Performing Members 29:03 - Managing AAA Members With Poor Teamwork 32:04 - Hard & Soft Skills a Good Leader Should Have 35:03 - The Hybrid Work Model  38:04 - Advice Adam Would Tell His 25 Years Old Self 39:37 - Biggest Challenges Adam’s Facing Right Now? 41:51 - Instrumental Resources for Adam’s Success 43:14 - What does Success Mean to Adam Today 46:17 - Get in Touch With Adam

Mentions: https://www.workpatterns.com/ (WorkPatterns)

Books: https://www.jimcollins.com/books.html#good-to-great (Good to Great) https://www.jimcollins.com/books.html#good-to-great (Build to Last) https://books.apple.com/us/book/high-output-management/id1046431786 (High Output Management) https://medium.com/@sam_harris/the-hard-thing-about-hard-things-ben-horowitz-summary-and-review-8013261e1b4c (The Hard Thing About Hard Things)

Podcasts: https://www.adamgrant.net/podcast/ (Work Life)

Get In Touch With Adam: https://www.linkedin.com/in/adamberke/ (Adam’s Linkedin)

Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) 

More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)