Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade. Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:58 - Ajit’s Background, Past Positions & Ventures 03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space? 05:12 - What Software Companies get Wrong About Pricing 08:44 - How to Think Logically & Systematically About SaaS Pricing 13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics? 16:59 - Segment-Centric vs Offer-Centric Thinking 19:47 - Different offer for Segments & Allocating on a MRR Model 22:54 - Most Common Mistakes SaaS Startups Make on Positioning & Messaging 26:02 - Borrowing Lessons from Politics to Software 30:18 - Advice Ajit Would Give His 25 Years Old Self 31:35 - Biggest Challenges Ajit is Facing Right now 33:19 - Instrumental Resources for Ajit’s Success 36:25 - What does Success Mean to Michael Today 37:21 - Get in Touch With Michael
Mentions: https://ajitghuman.com/ (Ajit Ghuman) https://www.revenuecollective.com/ (Revenue Collective)
People: https://www.linkedin.com/in/tomasztunguz/ (Tom Tunguz) https://www.linkedin.com/in/keninger/ (Sam Keninger)
Get In Touch With Ajit: https://www.linkedin.com/in/ajitpalghuman/ (Ajit’s Linkedin)
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