CEO and founder of HomeRoots, Gil Bar-Lev joins this week’s episode of The New Warehouse to discuss offering a business-to-business (B2B) shopping and fulfillment experience that matches business-to-consumer (B2C). HomeRoots is a B2B selling platform for furniture, lighting, and home decor manufacturers interested in selling in the North American market. HomeRoots strives to provide an informative, simple, and secure way to make the B2B online shopping experience as convenient and easy as B2C.

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