Swiss watch company Swatch came up with a new way to tell time in 1998, known as "Internet Time" or ".beats time." It led to an international controversy over advertising, radio frequencies, and Russia's Mir space station.Hosted by Corbin Davenport, guest starring Cody Toombs.Follow on Bluesky: https://bsky.app/profile/techtalesshow.comFollow on Mastodon/Fediverse: https://mas.to/@techtalesSupport the Show: https://techtalesshow.com/supportWatches: • https://www.swatch.com/en-en/webmaster-ii-sqb101c/SQB101C.html • https://www.swatch.com/en-en/great-australian-byte-sqz100/SQZ100.html • https://www.swatch.com/en-en/webstream-green-yqs1001ag/YQS1001AG.html • https://www.swatch.com/en-en/moon-or-beat-iv-yfs4010/YFS4010.html • https://www.swatch.com/en-en/sonic-the-hedgehog-sqk101/SQK101.htmlSources: • https://www.zdnet.com/article/swatch-wont-take-apple-to-court-over-iwatch-trademark/ • https://www.bbc.com/news/technology-37350870 • https://www.wnyc.org/story/tldr-15-internet-time/ • https://www.wired.com/1998/12/time-for-a-change/ • https://news.mit.edu/1998/summit-1118 • https://segaretro.org/Press_release:_2000-02-24:_Sega_and_Swatch_Team_Up:_Two_Major_Players_Meet_in_Cyberspace • https://lpcwiki.miraheze.org/wiki/Ericsson_T20 • https://novayagazeta.eu/articles/2024/05/14/lost-in-space-en • https://www.wired.com/1999/04/spam-thats-out-of-this-world/ • https://web.archive.org/web/19991110070006/http://www.ccr.jussieu.fr/physio/amsat-france/Press-rel-05.htm • https://space.skyrocket.de/doc_sdat/sputnik-40.htm • https://www.pso-world.com/sections.php?op=viewarticle&artid=883 • https://web.archive.org/web/20010215002746/http://hamradio-online.com/1999/apr/arrl-swatch.html • https://latimes.newspapers.com/article/the-los-angeles-times-swatch-beatnik-can/170703674/ • https://www.n2yo.com/satellite/?s=25685Chapters:0:00:00 Intro0:00:27 Swatch & Internet Time0:07:50 The Watches0:16:44 Adoption of Internet Time0:20:05 Sputnik 990:36:18 Swatch vs. Apple0:38:00 Outro