If we’re talking sales versus marketing, who wins the war? Perhaps that’s the wrong question. Because who is the ultimate loser in such a war? The organization or company. Please welcome our guest, Darryl Praill as he and Mark discuss the roles of sales and marketing, and the steps to fostering a productive and efficient relationship between the two. In this episode they’ll answer questions such as: What is the ideal business structure with regards to Marketing versus Sales? How should they rely on each other? Or more controversialy, who should report to whom? Connect with Darryl on LinkedIn or at: https://www.darrylpraill.com/ Comment from the audience: “Marketing is the road. Sales is the destination. Both are equally important. Companies want to reach goals more than build the road.” - Adil

Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .