Who can close more deals—men or women? Statistically, women close more business than men do. But even if women were just as successful as men…why don’t we see a sales force that’s at least 50% female? Our guest Lori Richardson, author of She Sells, was one of the first and only women in sales in the tech space. Women listen better, empathize more, and take the time to understand—which makes them great salespeople. Isn’t it time we had more women on boards, in CEO positions, and especially in sales leadership?

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