Prospecting 101: Find the problem. Sure, there are problems your prospect is willing to share with you. But they’re sharing those same problems with all of your competitors, too. The real magic entails discovering the unspoken and unknown-to-the-prospect problem that you can help them with. It’s the art of conversational discovery, and it’s a sales skill you want to keep sharp.

Welcome guest Simon Hares as he shares the importance of relevance and empathy in sales, as well as how to demonstrate that you really are different.

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