My typical advice is to stay in your lane, but the truth is some salespeople sell to multiple verticals. Don’t chase shiny objects—changing lanes without the proper planning can cause accidents. In this episode, you’ll hear tips for addressing multiple verticals in your work week and staying smart in each industry.

• Don’t have a detailed ICP Profile for each of your ideal customers? Develop it using the videos and workbook in the Ideal Customer Profile Masterclass.

→ Available now: The most comprehensive Prospecting Training yet. Access 54 modules and learn everything you need to know to become a top performer.