Business As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Ethan Decker, PhD about Applied Brand Science.

Ethan, a marketing and advertising professional with over 20 years of experience, witnessed countless great ideas being discarded due to disagreements and misunderstandings about how advertising works. Frustrated by this recurring issue, he used into his scientific background as a PhD holder in ecology to uncover the universal truths about brand growth and advertising effectiveness. Recognizing the need to share this knowledge, Ethan now helps brands apply the science of growth to their businesses, building their confidence and making them more effective in their marketing strategies.

Website

AppliedBrandScience.com

Best Contact for Listeners to find you or connect with you:

https://www.linkedin.com/in/ehdecker

Notes

Flourish Theory

https://www.authentichappiness.sas.upenn.edu/newsletters/flourishnewsletters/newtheory

Haim

https://g.co/kgs/wvTpe5

Social Media Links/Handles

https://twitter.com/ehdecker

https://www.linkedin.com/in/ehdecker

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

My show is ad-free and will stay so. You don't get anything extra for becoming a member- other than the warm fuzzy feeling of supporting a human following their passion. If you can contribute & feel inspired to- please do. Either way, thanks for listening! https://plus.acast.com/s/business-as-unusual.

---

Hosted on Acast. See acast.com/privacy for more information.