The importance of marketing at accounting firms continues to grow as the profession evolves like never before. Allison Schlegelmilch, CDMP, PCM, director of marketing for RKL in Pennsylvania and the Association for Accounting Marketing (AAM) 2022 Marketer of the Year, joins Sarah Johnson Dobek to share her secret to securing buy-in and alignment while maintaining momentum - and much more to help accounting marketing and business development professionals support their own firm - on our next Practical Ideas for Growth!