JC Castillo is the President & CEO of Velo Residential, a third party property management and renovation company specializing in large scale multifamily properties in Texas and Oklahoma. Velo Residential specializes in third party property management for large scale multi-family properties in the Texas and Oklahoma area. JC has over 15 years of experience in the industry, and says that "owners are usually good people who want to build profitable businesses, and profits are good for both residents and landlords." JC believes that "having profit at property is a completely complementary business to be in both for the residents and for the landlords to be making profits and putting money back into their properties." JC is passionate about impacting the lives of her residents and employees. Join us as he shares his insights about profitable properties that not just benefit the owners but also the residents. Learn more about importance of understanding the impact that your dollars have on those around you and how to invest in a way that has a lasting impact. Tune in!

[00:00 - 07:38] Opening Segment

• JC Castillo discuss his history in the property management industry
• Velo Residential focuses on large scale multi-family properties
• Owners are generally good people who want to build profitable businesses
• Profits are good for both residents and landlords
• Velo Residential offers an innovative solution to the problems faced by traditional third party management companies

[07:38 - 15:04] Why Properties aren't Benefitting the Residents

• America is a country with 50% of its GDP coming from small businesses, most of which are multi-family operators
• When looking at multi-family properties, it is important to focus on online reviews to measure tenant satisfaction
• Apology and response to reviews are important parts of the company's strategy.

[15:05 - 22:47] How to Ensure 100% Customer Satisfaction

• Have a maintenance survey and a move-in survey that goes out to every single resident
• Monitor the reviews and surveys to get feedback on how your service is doing
• Look at the comments to see how the customer is doing
• If there are any problems, try to respond as soon as possible

[22:47 - 30:28] How to Screen for Employees with Integrity, Intelligence, and a "Get It Done" Attitude

• 3 Tips for Hiring the Right Candidate for Your Position
• Have references that you and the candidate share similarities in order to get a good understanding of how they will function under pressure
• Give candidates scenarios they may encounter in their position, so they can talk through their thought process
• Virtualize back office work can help to reduce stress on onsite managers and make them more productive.
• Owners who are frustrated with traditional management companies and the way their onsite staff are performing are likely to be interested in Velo Residential's unique approach

[30:28 - 40:32] Closing Segment

• JC undergoes The Lightning Round
• JC's Tips for Impactful Real Estate Investing
• Profitable properties have a positive impact on not only the owners, but also the residents and community
• How to make an impactful real estate investment: Understand the impact of one's dollars

Connect with JC

Website: www.veloresidential.com

Facebook: Velo Residential

Quotes:

"When you don't take care of your property I think you get flushed down the toilet bowl because that's what business is all about. If you're making terrible bread no one's gonna eat your bread." - JC Castillo

"Try to look at a lot of different options." - JC Castillo

"Asking the customer how you're doing is really the best way to know whether you're really doing right by the customer." - JC Castillo