Random ranking factor is an SEO concept whereby some websites rank better than others for no other reason than randomness. Of course, if a website organically ranks well with less effort, it's a tremendous windfall for the website owner. However, if a website ranks average or worse, it's a significant obstacle.The term random ranking factor is coined by Terry Kyle of WPX.net hosting, hosting that I personally use and love.Read more on random ranking factor from SEO expert Matt Diggity:https://diggitymarketing.com/seo-test...Randomness plays a large role in our lives. This is a prime example of how something as simple as how Google receives our website - outside of what optimization we do to our website - can make all the difference.