In the last decade plus, the onus has shifted to users / customers to opt-out of subscriptions, tracking, and bad data policies. This has resulted in tremendous gains for companies but horrible results for customers.
Consumers are now unwittingly waive their legal rights or are signed up or subscribed to services and products they never had any intention of purchasing.
Transcript:
https://inbetweengame.com/subtle-shift-opt-in-opt-out-devastating/