You’re looking for a better job so that means you’ve got some big choices to make, and there’s one that comes head and shoulders above any other. The choice I’m thinking about concerns the height you decide to set your bar. How high do you want to fly and, conversely, how low are you prepared to go?

This decision is profoundly important and represents a core aspect of finding the best-possible work opportunity. Most job hunters scoot over this activity without giving it due consideration so I want to explain why I think it’s the single most crucial choice you’ll ever make and why you need to be clear about its effects on your future, right from the start.