Margaret Wittkopp, Founder and CEO of Veritas Financial Services, discusses the value of audited returns by a third party. Sometimes returns are actually used as sales pitches, so having a transparent and unbiased view on actual returns holds value for any kind of investor. Margie also takes it one notch higher and informs potential investors to always ask these questions: How do I know that these returns are any good? How do I know that these are calculated properly? And to answer that, she introduces the methodology of GIPS (Global Investment Performance Standards) and why investors should also use this global standard to measure their success. Highlights 01:19 - Returns used as a sales pitch 02:43 - What is GIPS? 07:06 - Controlling reactions 08:25 - Entering a fund? Ask these questions first Key Links • Veritas Financial Services, LLC Website: http://veritasinvesting.com (http://veritasinvesting.com) • For questions, educational resources, or to sign up for the next American Dream Experience event, call the Veritas Office: (920) 893-5262 You can also get in touch with Margie directly via email at margaret.wittkopp@veritasinvesting.com