Gordon Swaby is the CEO and Founder of EduFocal Limited, an E-Learning web application for students at the Caribbean Examination Council (CXC) and Grade Six Achievement Test (GSAT) levels. Featured on the BBC, he was a Speaker at President Obama's Global Entrepreneurship Summit at Stanford University in 2016. He is a tech trailblazer, revolutionizing the approach to education in Jamaica.
Show Notes:
What crazy activities do you dream of trying someday? I want to do sky diving and snowboarding off a mountain.
When and why did you start EduFocal? I started in late 2011. We officially launched March 15, 2012. We just celebrated our 5th birthday. We borrow methods from video gaming and implemented it into the learning process. We use the level up system and the leader board. We offer over 15,000 test prep questions for students. They pay a subscription fee and then they start answering questions. Once they answer the question correctly, they are earning experience points and they're leveling up and winning prizes at the same time and being ranked on the leader board. That's fun for students, especially the younger ones. They find it interactive and captivating.
At the conceptualization, how did you know that this model would be effective? To be honest I didn't. We did no surveys before. It didn't cross my mind at the time to do any testing. I kind of went out on a limb, built this application and then looked for feedback afterwards. And that's a terrible idea, don't do that!
Take us through the failures… When we started out we anticipated that we would have gotten a lot of traction from the teachers as it was supposed to be teacher and student-centric. Our original plan was that teachers would come on, they would add their questions and their content. Based on the engagement of the content, they would be compensated. If you're a teacher on the platform and students are engaging your content in a big way, that would determine how much you're being paid at the end of the month. We saw that a lot of teachers weren't trained to use computers or they weren't interested. They were indifferent to the entire thing so we had to shift that model a little bit and focus more on it being student-centric. This was a big shift or a pivot into focusing on something else. We should have at least went out and spoken to the teachers first to get feedback to determine if this is something they would have been interested in. Another one is that I hired too early and hired the wrong people. I wasted a lot of money ‘un-learning'. I think I was caught up in the hype to say that I have a team. I'm happy that I learnt those lessons early.
What are some of the elements that you look for in a team? We look for people who are committed to change; to work on something that is not easy but is rewarding and fulfilling work. I prefer to work with younger people that are not as hardened in their ways. I look for people who are go-getters who can take initiative. I look for entrepreneurial people.
How did you get buy-in from the students? Before we got buy-in from the students we had to get buy-in elsewhere. We needed teachers, so we changed the way we were engaging them. I worked on getting credibility in the market place. People saw the media as validation for what you're doing; people take the media seriously and that give you credibility. The awards did that as well to validate – my first big award was the PSOJ's 50 Under 50 Award a couple months after I started EduFocal and that set things in motion for me. That has been my strategy from day 1. We've been featured on BBC, the UK Guardian, Virgin, Richard Branson has mentioned me in articles he's written, we've been featured in the Trinidad Guardian, Trinidad Express and so on helping to...