Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the relationships between the Nashville Zoo and the DMO, cooperative marketing efforts, and how to tie an attraction into the overall destination experience.

"You can share information with people, they'll pick it up and they'll share it with other people as well. Or they'll come to the zoo, experience that brand, and share it with other people. So you reach these audiences by delivering your brand and sending out your message and giving people something they can talk about"- Jim Bartoo

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