Nikita Deshpande, founder of Ilana is in conversation with us where she tells us all about her journey from starting out with just a talent of making natural lip balms, candles, etc. to actually building a brand. With sustainability as the brand's key area of focus, she built her brand and products naturally while also favoring the environment, which in itself makes it stand out a bit in an industry like D2C. Starting with a daunting college assignment, this brand goes on and is building a stronger front as the days go by, know as you venture on with us on this episode.

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