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Taylor Swift and Travis Kelce aren’t the only ones with something to celebrate after saying “they do” earlier this month. Caloroga Shark Media celebrated a 17x increase in listenership for its Taylor Swift Today podcast during coverage of the celebrity couple’s wedding weekend. The show chose to expand to multiple episodes per day, publishing more than ten shows in ten days, each covering major developments as they happened. The strategy paid off, as listeners spent more than 70% more time tuned in.
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