When it comes to email marketing, getting started is often the hardest part. To help with that, we’ve created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates.

Episode Description:

• In this episode, we’ll talk through a five-day challenge for creating a welcome email sequence (0:50)
• Day 1: Plan your sequence (3:00)
• Day 2: Create your first email; this will be the most-opened one (3:43)
• Day 3: Refine and finish the first email (4:56)
• Day 4: Create your second email; this one is all about you (5:20)
• Day 5: Create your third email; finish the sequence with a strong call to action (5:50)
• Why is email marketing so important? (7:08)
• What to include in a welcome email sequence (11:34)
• Don’t be afraid to ask for feedback from your subscribers (18:49)
• How to optimise your subject line and preview text (20:18)

Resources

Join the Free Five-Day Challenge

Find Jewellers Academy on Instagram and Facebook!