Joining us today is the talented singer-songwriter and song-writing consultant Rupert Packard a.k.a. Sohoko State. Rupert will share his perspective on the power of creativity in the music industry and to discuss the book Creativity, Inc. by Ed Catmull.

We discuss:

• The fear of failure
• That assembling the right team is crucial
• The importance of a positive and supportive work environment in fostering creativity
• Free writing
• Aerosmith's songwriting process (Show Your Shit Days)
• Artificial Intelligence writing songs
• How to form a band
• Setting goals for your band

DISCOUNT CODE: OLDBOYS20
Sohoko State website
Sohoko State email: info@sohokostate.com
Sohoko State music

Music by AlexGrohl from Pixabay

Got a question or a topic for us to use as a springboard for discussion? Write to us at:
theoldbuoys@gmail.com

Social Media - Tiktok, YouTube: https://linktr.ee/theoldboys
Podcast: https://linktr.ee/theoldboys
Email: theoldbuoys@gmail.com