In this special edition, recorded at NRF Big Show 2018, business broadcaster Ben Bland talks to Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation. She shares her tips for what the prevalent themes for the year will be, and warns retailers to guard against the danger of adopting technology for technology’s sake.As it celebrates 40 years in business, Pandora remains loved by consumers and employees around the world, in equal measure.
Delve deeper into the fabric of the Danish jewellery brand and it is possible to understand why this retail gem continues to be so successful.
Like the brand’s national birthplace, Pandora is also constructed on a human scale. Something that has put it in good stead to face the global challenge from the recent pandemic, and to face the changes ahead.
The brand continues to make its own way in a highly competitive world; something that its SVP Omnichannel Retail Kate Walsh also knows how to do all too well. Having started in retail management at an early age, she went on to appear on the UK series of The Apprentice, before eventually embarking on a near-decade-long career with Pandora.
She reveals the charm of working for this iconic jewellery brand, how it is repurposing and revitalising its offer for the future, the lessons she’s learned about how to do business better, and her views on whether The Apprentice is as good as it used to be.