Customer experience (CX) is a CMO imperative because CMOs who champion CX can ensure that brand is infused throughout the customer lifecycle. But championing CX requires understanding the relationship between CX and brand, as well as an understanding of CX management to play an effective role in improving the customer experience. In this episode, we’re […]

The post 274: Customer Experience For CMOs – Championing CX appeared first on The CX Cast ® by Forrester.