It can be so exiting when a very important package arrives at your desk containing your first prototype! When you open the box and take out ‘your baby’, you’re thrilled, happy and proud of the result of hard work and putting all your energy in this new product.
But it can also be a big disappointment…….
Your prototype looks far from your amazing product concept drawing. The plastic or metal parts don’t have the right dimensions, the construction is weak and the graphics on your product are not positioned correctly. The electronics do not function properly, and the colors are totally off the color scheme.
If you’re in the cosmetic industry you may have experienced that your product smells bad and the composition doesn’t feel nice. The cream feels too solid or too light, the products look weird, and the sample is not even a little bit close to what you had in mind.
It’s a flop.
Now, there are ways to avoid this unclarity and disappointment around prototyping.
I have 5 proven steps you can take to move successfully from product concept to prototype.
Tune into this podcast episode to learn more, or read all about it on my blog by clicking here.