In today's episode, I sit down with the wonderful Anne Cheng - a professor of AI marketing and the Founder of Supercharge Labs an AI-powered marketing company that thrives on putting technology first.

This episode is a real treat as we shift to a different subject; AI in marketing. Anne and her company believe in data-driven experimentation when it comes to marketing and providing a unique user experience.

In this episode, we talk about what data-driven experimentation means, what Sigmund's marketing is and how it is effective and what AI means for the future of marketing.

Don’t miss out on this wealth of information!

Outline:

• [1: 25] - Introduction of Anne Cheng - Professor and Founder of Supercharge Labs
• [2:16] - What inspired Anne to start supercharge labs
• [4:00] - Takeaways from Data-Driven Experimentation
• [7:00] - How these data models work at a high level
• [8:15] - The process of Sigmund's marketing
• [10:50] - The strategies of Sigmund's marketing
• [12:50] - Techniques when it comes to certain social media platforms
• [14:05] - Paralysis from Analysis
• [15:40] - AI organizations in Mexico are helping lower-cost businesses in America
• [18:18] - Where AI is going in the next few years

Important Quotes:

• “Understanding the cognitive triggers to our behavior - if I can understand how you purchase I could sell you anything” - Anne Cheng
• “How can I supercharge your performance through data-driven experimentation?” Anne Cheng
• “If we overanalyze the data and lose touch about what's true - data only gives you one picture, it can’t give you the different angles” - Anne Cheng
• “All technology can be good it just needs to be given a moral compass” - Anne Cheng

Get in Touch:

Email: mhamilton@infinavate.com

Linkedin: https://www.linkedin.com/in/mauricehamilton/

Website: www.infinavate.com

Website: superchargelab.com

LinkedIn: linkedin.com/company/superchargelab

Facebook: facebook.com/SuperchargeLab