Everyone has heard of ABM (Account-Based Marketing), but not many know that applying ABM to partner activation, from recruiting/business development to partner engagement, can yield amazing results.

Partner Activation and engagement is a critical Go-To-Ecosystem topic, and one of the biggest challenges companies face when trying to create EPS (efficient, predictable, scalable) partner program results. Even with the best program, value proposition, and business case – if partners aren’t motivated, they won’t activate and engage.

Here at Digital Bridge Partners, we’ve been really fortunate to partner with Ampfactor in developing a shared GoToEco Engine offering. A core component of that offering is leveraging ABM to increase awareness and motivate partners to engage.

It’s my pleasure to have Blake Williams, CEO of Ampfactor with me in conversation to dig into what makes ABM for Partner Activation special.

By Allan Adler.