On October 11 I presented the GoToEco Framework in the amazing GTM Games competition - see my 6-minute presentation starting at 2:30. This column builds on that session, providing a commentary on how to present the case for GoToEco - slides below - to a CRO or salesperson. The goal is to get your CRO to play and to invest money in driving an Efficient, Predictable, Scalable revenue and LTV growth engine leveraging partner joint solutions.

Here’s the summary pitch:

1. Problem - B2B SaaS GTM Needs New Blood
2. Why a Direct GTM Won’t Solve the Problem
3. GoToEco Brings Joint Solutions (as Products) to Market
4. GoToEco Joint Solutions Require CO-X (Build, Market, Sell and Retain)
5. GoToEco (with Joint Solutions) Outperforms Direct GTM
6. GoToEco for CROs - New Logos and LTV STARS

By Allan Adler.