It’s no surprise at this point that partner programs are a force multiplier for B2B SaaS companies. There are countless articles out there with compelling stats about the value of investing in or expanding a partner program to contribute to your growth, so I won’t bore you with those.

But what I’ve seen in my own experience, as well as with other folks in the ecosystem networks I’m in, is that one major challenge is implementing a ‘partner-first mindset’ as an organization.

By Justin Graci.