Who is excited about PLXSummit? Be sure to register here, if you haven’t already done so. I’m lucky enough to be presenting 3 times on Sales - Day 4 - and Success - Day 5. I am especially excited about my keynote on GoToEco for CROs - here’s a preview if you just can’t wait!

In preparation, I’ve been getting ready to tell a story to GTM leaders, the vast majority of whom focus on and operate Direct-led GTMs. These leaders face an existential crisis in 2022, which is best depicted in my Dilemma matrix below.

By Allan Adler.