One year ago this month, the GoToEco Framework was born. Since then, it seems like everyone is talking about the power of the ecosystem, the decade of the ecosystem, ecosystem-led growth, PL[X], you name it. There is a growing conviction across the entire C-Suite that ecosystems may be the next big lever of growth as traditional, direct GTMs experience increasing headwinds. And there’s data to support those convictions, such as McKinsey’s famous projection that ecosystems will drive $80 trillion or ⅓ of total global revenue up from less than 2% today.

By Allan Adler.