So you think you've gone through all the steps to establish a successful partnership?

• You have a common ICP. Check.
• There's a clear mutual value. Check.
• You've agreed to terms on a partner contract. Check.

But did you negotiate, at all, who, when, and on what, each company's customer-facing teams would be enabled?

A partner enablement plan is a critical component in the process of creating new partnerships and ensuring their long-term success.

A partner enablement plan outlines the steps and activities necessary to onboard, train, and support a new partner. This plan is essential in ensuring that both parties are aligned in their goals and expectations and that the new partner has the necessary tools, resources, and knowledge to promote and sell the company's products or services effectively.

By Jessie Shipman.