Like jenga stacks and sandcastles, partnership ecosystems are hard to build, but pretty easy to ruin. And some of the most common mistakes people make have little to do with the technical stuff.

Most often, it’s the human side of partner management, the relationship building, and the way their partners feel (more on that word later - it’s important). So, to help well-intentioned partner managers avoid making small mistakes with potentially big consequences, I’ve made this list of the top 7.

By Rob Rebholz.