This week at the amazing Partner Ecosystem Kickoff 2023 event put on by Partner Hacker and Partner Stack, we introduced two playbooks containing proven best practices for scaling referrals to and from Tech Partners. This link will take you to our slides and this link to the live recording of the pitch.

The two playbooks are linked to GoToEco Referral Flywheel model below that we introduced late last year:

The first playbook is designed to deliver leads at scale to your tech partners; the second one creates revenue by generating leads from your tech partners' CS teams back to you.

These playbooks have had amazing results. A well-known B2B SaaS company case study demonstrates substantive ARR, NRR, NPS, and retention outcomes.

By Allan Adler.