Partner leaders are constantly hyping up the value of marketing together, selling together, and innovating together, but are they living out the partner principles in their own org?

So often, I see a podcast from a company I love in which the CEO fails to share it on his LinkedIn page. And the employees fail to share cool things happening in the company they work for.

Why?

If you believe that partnerships are the best path forward – start by partnering with your employees. Get your CEO to share his own podcast and help foster a culture of employees sharing company updates on LinkedIn.

By Greg Wasserman.