How much goodwill do you have in the partnership ecosystem community?

How much goodwill does your company have with its partners?

These are two questions that at first glance appear conceptual and ephemeral. However, I think that unpacking what goodwill means in partnerships and communities can tell us a lot about what it takes to build great relationships in the neighborhood of partner ecosystem pros and between companies that seek to GoToEco together.

By Allan Adler.