Organizations are no longer questioning if they need an enablement strategy, and how to justify programs. Instead, it’s about how to enable teams most effectively. Because of this, sales enablement has surged, experiencing a 343% increase in adoption over the last five years [1].

No matter the scale or method of the strategy, enablement still requires budget and resources like any other business unit.

As enablement continues to grow as a field, and new platforms and analytics become available promising business results like never before, many leaders are trying to figure out: What is an appropriate enablement budget?

By Jessie Shipman.