That is certainly a question...

Many in the partner community will argue that commissions or spiffs are a poor motivator and that they should go away.

I was one of those people.

But the great thing about being a part of an incredible community is the ability to think again out loud, and to reconsider previously held beliefs without fear of judgment or ridicule.

So here goes my argument for why commissions are actually critical to any partner enablement program focused on agency or channel partnerships.

By Jessie Shipman