I've been podcasting for a while. When I was at Apple we did over 100 episodes of FieldPods to bring new ideas and information to field engineering team, from the field engineering team, and I just finished recording my 9th episode of Selling Together.

One thing I've noticed Is that when folks come on to a podcast, they posture as an expert.

Which is great.

Usually, we want expertise in interview-style podcasting. But the episodes with the most positive feedback and highest download rates, are the episodes that contain stories, not expertise.

By Jessie Shipman.