Brian Hattaway’s article: Your CRM Is The Center Of Your Partnering Systemssparked a ton of debate about the role CRMs and PRMs play in your partner tech stack. Honestly, I was surprised at the amount of energy the partnership community had regarding Brian’s article.

Brian urged partner pros to focus on the task, not the tech. If the tech doesn’t integrate into your mission, get rid of it.

This isn’t controversial; this is just sound business sense. Partner pros, we've been through this before. Let's not repeat the same mistakes of the past.

By Bob Jones.