Good vibes attract good partners.
When it comes to implementing a partner program, there has to be a culture that has fostered psychological safety to see it through to its long-term benefits.

Partner enablement doesn’t work if psychological safety hasn’t been fostered not only internally, i.e., that partners can be trusted, but also with our partners, that we can be trusted in their organization.

Without the underlying psychological safety that your partners can trust your intentions, you’ll find yourself always battling against that trust before they can ever learn about how you’re better together.

Be aware of the vibe that your organization is putting out into the world.

By Jessie Shipman.